Back to the roots of photography

I have spent part of 2020 at my parents place in Normandy and took the time to re-open old-school photo albums. I then remembered that I lost my last two smartphones and that part of my souvenirs instantly vanished… I also wondered whether I would leave an USB flash, a cloud link or a smartphone with thousands of photos to my kids… Turning pages, I soon realized how beautiful analog pictures were: not perfect nor instagrammable, they capture authentic moments.

“With the emergence of deepfake, analog photo is a way to find authenticity”

As…

Maxime Hurtebize

Co-founder at Phootee

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